Sell Pre-IPO Shares: How It Works, When You Can Sell, and What to Expect

Selling private company shares (secondary sales) is possible but often difficult, requiring company approval, a willing buyer, and navigating complex legal/tax issues.
While selling offers liquidity, it means losing future upside and incurring taxes. An alternative is to exercise and hold for potential long-term gains.
ESO Fund helps by providing non-recourse funding to cover exercise costs and taxes, allowing you to hold shares without personal risk. We also support partial liquidity.
If your company is still private and you’ve vested equity, you may be wondering: Can I sell my shares before an IPO? The answer is… maybe.
Selling pre-IPO shares, also called a “secondary sale”, isn’t like trading public stocks. You can’t just log into a brokerage account and offload your shares. These transactions typically require company approval, a willing buyer, and a maze of legal and tax considerations.
Technically, yes. Practically? It’s often very hard.
Selling pre-IPO shares is considered a “secondary sale.” In most startups, this requires the company’s approval. They might block the sale entirely or restrict who you can sell to. Even if you get approval, you still need to find a buyer, usually an investor, fund, or high-net-worth individual, and negotiate a price.
It’s not impossible, but successful transactions are rare. Most employees exploring a private share sale run into roadblocks like:
🔗 Want the full breakdown? Read our guide on secondary sales
If your company allows it, here’s what the process generally looks like:
Some platforms like Forge or Hiive facilitate these transactions, but success rates vary and many employees still face delays or dead ends.
There are a few common scenarios:
If your company allows it and you find a buyer, selling can be a way to access liquidity, but it comes with tradeoffs:
For those who still believe in their company, there’s another option: exercise your options and hold the stock. That way, you retain potential upside while starting the clock for long-term capital gains treatment.
We cover this in more depth here: Selling vs. Exercising: Which is Right for You?
But exercising can be expensive, that’s where ESO Fund comes in. We provide non-recourse financing to help employees cover the cost of exercising, including taxes, so they can hold onto their shares without risk.
If you’re thinking about selling, but still believe your company has more room to run, let’s talk.
And if you're looking to unlock some value without giving up your entire position, ESO Fund can also support partial liquidity strategies.
Written by Jordan Long, Marketing Lead at ESO Fund
Yes, but it usually requires company approval and a qualified buyer. It’s often a slow and complex process with no guarantee of success.
They can be—especially if your company is growing and backed by strong investors. But selling before IPO often comes with discounts and restrictions.
Typically during company-approved tender offers, secondary sales with approval, or in some M&A events. Timing and eligibility vary widely.
Yes—we fund the full cost to exercise your options (including taxes) so you can hold onto your shares without risking your own money.
We can also provide funding that lets you sell a portion of your shares while holding the rest, offering flexibility without losing full upside.
No, you do not need company approval. ESO Fund works directly with employees to provide funding without requiring employer involvement.
Equity decisions are complex, but you don’t have to navigate them alone. ESO Fund has been helping employees unlock the value of their hard-earned equity for over a decade. Whether you’re exercising, planning for taxes, or looking for liquidity, we’re here to provide clear, non-recourse funding solutions tailored to your situation.
📘 Overview of How We Work
See our 3-step process.
⏰ Option Exercise Funding
Exercise without risking savings.
⭐ Client Reviews
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🚀 Share Liquidity
Unlock cash while keeping your shares.
📊 AMT Calculator
Estimate tax exposure in minutes.
🤝 RSU Liquidity
Access liquidity from vested RSUs before IPO.
Ready to explore your equity options? Our team is here to walk you through the next steps.
Schedule a CallThis innovative service promotes and enables a healthier relationship between companies and employees. I my opinion it's valuable to employees and great for the overall tech environment and economy. It is good for nobody when employees feel trapped because they can't afford to leave. In less extreme cases exercising can be expensive and somewhat risky and this is simply a good smart hedge and a good square deal. Brilliant!